OTC Product Manager

Purpose: Manage/Oversee the development and execution of strategies to accelerate the growth of our OTC portfolio, in order to enhance brand awareness, while leading research activities to manage market share, facilitate benchmarking, support sales teams on local marketing initiatives and developing marketing competencies to ensure that they are in line with the goals and objectives of the OTC portfolio and the company.

Main duties and responsibilities

Monitor /review /strategize sales prices competitor activities and trends while developing appropriatestrategies in response while seeking new business opportunities to drive innovation and excellence within theOTC portfolio to guarantee that each brand retains their competitive edge, respond to and pre-empt marketchanges, increase footfall and strengthen confidence in the “DRLJL price” and build brand loyalty tocontribute to the success of the company.

Manage/Oversee communication of OTC marketing initiatives throughout all touchpoints, ensuring allstakeholders are fully aware of all upcoming promotions an events; ensure the company’s social marketingsites are updated with accurate information and current promotional offers

Formulate/ implement/manage promotional calendar, activities and media relations and advertisement;manage the production of locally produced promotional materials and availability of promotional materials(local and otherwise) and point of sale materials ensuring brand essence is consistent with the marketingstrategies in consultation with the Country Head and other stakeholders, to ensure business maximizationand ROI while building customer loyalty and conversion highest quality of accuracy, efficiency and alignmentwith the Company’s image and brand and ensure timely delivery for launches

Prepare/monitor monthly tracking of OTC brand strategy execution plan as per global and local marketingcode

Plan, Coordinate and implement all PR and store events, external events, sponsorships and production of allPR material; maintain customer databases of preferred and other customer segments to articulate business

Sales & Marketing Head

opportunities for retention and business maximization and to ensure ROI and brand alignment and clear and accurate communications

Influence/Manage team performance and general management of team to ensure effective management ofdelivery to customers in line with the Company’s service offer and the development of the team and servicethat delivers the company’s commitment to customers

Achieve>90% coverage of assigned HCPs/Pharmacies as per plan with effective engagement initiative

Function: Sales
Experience Level: Associate