Marketing Activations Intern

WHAT YOU WILL BE WORKING ON

Main challenge

We are opening a 6-month Marketing Activations internship on Asphalt, starting in February 2027, to support the Principal Activations Manager. Our roadmap of IP collaborations and in-game activations is already well defined, and you will help deliver it while shaping what comes next with new IPs, audiences and concepts.

What it means on a daily basis

• Contribute to the creative concept of in-game activations and how each IP can best be integrated into the game, from characters and cars to dialogue, content and game modes.
• Coordinate activations from concept through implementation with the game team, tracking the status of deliverables and communicating progress across the teams involved.
• Ensure marketing plans around each activation, including social media, influencer campaigns and other promotional initiatives, are aligned with the in-game experience, and coordinate the creation of promotional assets such as trailers, web assets, screenshots and store descriptions.
• Gather, share and monitor IP guidelines and coordinate approvals with IP partners so that in-game content and promotional materials meet their requirements.
• Research potential IPs and collaboration opportunities based on player insights and market trends, and propose new concepts for the future activations roadmap.
What success will look like

As you grow into the role, you become increasingly autonomous in coordinating activations from month 2-3, identifying opportunities and contributing ideas to the future roadmap.

You help deliver activations on time and to a high standard, keeping internal teams and external partners aligned throughout the process. You understand our players and use available insights to contribute relevant ideas for IP collaborations and in-game experiences.

Who you would be working with

You will work directly with the Principal Activations Manager as part of the Operational Marketing team, alongside Product, ASO, Partnerships, Community, Influencer Marketing, User Acquisition and Marketing Art.

You will also work closely with the Asphalt game team, including Producers, Game Design, Art, QA and Game Economy, to coordinate the development and implementation of each activation.

Externally, you will interact with IP rights holders and partners, as well as Licensing and Legal teams when required.

Your recruitment journey

• Recruiter pre-screen interview
• Case study / test
• Hiring Manager interview
• Final interview (optional)
Where this role can take you

This role can give you practical experience at the intersection of gaming, entertainment, IP partnerships and live operations. Depending on how you develop and on the needs of the team, you could take on more ownership over activations, contribute to the future direction of our collaboration roadmap and explore other opportunities within Gameloft through Talent Move.

Department: PRODUCT MARKETING
Function: Art/Creative
Experience Level: Internship