Head of Attendee Marketing – Pharma Portfolio

This role is based in our 240 Blackfriars office, London.

Shape the audience strategy behind a high-growth Pharma portfolio

We are looking for a senior, commercially minded marketing leader to take on one of the most influential attendee marketing roles in our $200M+ revenue Pharma portfolio, which includes one of Informa Markets' top five events.

This is a high-impact leadership role focused on building the right audiences, not simply driving volume. As Head of Attendee Marketing, you will lead attendee strategy across a portfolio of pharma events and products, ensuring we attract the professionals our exhibitors and partners value most and deliver strong outcomes for customers and the business.

You will shape how audiences are defined, targeted, and engaged, using insight to drive relevance, performance, and commercial impact. Working across the Pharma portfolio, you will play a central role in strengthening campaign effectiveness, supporting portfolio growth, and elevating the quality and value of the attendee experience.

With an increasingly sophisticated approach to data, technology and audience engagement, there is also an opportunity to think more broadly about the commercial value of our audiences. Alongside growing ticketing revenue and strengthening our live event propositions, you will help identify new ways to create value for our customers and generate incremental revenue from the audiences we build and engage.

This is also a significant leadership opportunity. You will lead and develop a team of attendee marketers, creating the clarity, accountability, and momentum needed to deliver at a high level, while contributing as a key member of the senior marketing leadership team to broader decisions, priorities, and marketing standards across the business.

What you will do

Strategy and Portfolio Leadership

• Lead the development and delivery of attendee marketing strategies across the Pharma portfolio, ensuring plans are aligned to business goals and delivered against agreed KPIs.
• Own the strategic direction of attendee marketing, translating commercial objectives into clear, measurable marketing plans.
• Act as a senior marketing leader, bringing a strategic, high-impact approach to audience growth, quality, and performance.
• Develop a longer-term view of audience value, considering how stronger audience relationships, deeper engagement and new propositions can contribute to portfolio growth.
Performance, Measurement, and ROI

• Redesign weekly KPI frameworks to align with evolving strategies and business objectives.
• Establish clear measurement frameworks that demonstrate ROI, track performance effectively, and support continuous improvement.
• Present KPI uplift projections based on refined attendee marketing approaches and performance insights.
• Build business cases that demonstrate the value of strategic investment in attendee marketing.
• Evaluate audience value beyond registration and ticketing revenue, identifying opportunities to improve customer lifetime value and generate incremental commercial returns.
Customer Journey and Campaign Effectiveness

• Own the digital-to-live customer journey, leading the communications and experience strategy across all attendee touchpoints.
• Ensure campaigns are built around audience quality, relevance, conversion, and overall customer experience.
• Work collaboratively with digital, brand, and marketing operations teams to strengthen campaign effectiveness and improve registration conversion.
• Embed testing, learning, and experimentation into campaign planning to drive ongoing optimisation.
• Explore opportunities to deepen audience engagement beyond individual events, building more valuable, ongoing relationships with our customers.
Commercial Strategy, Ticketing, and Audience Monetisation

• Shape ticketing strategies and pricing models to optimise attendee growth, audience quality, and revenue performance.
• Work with portfolio leadership to develop and refine paid attendee propositions, using customer insight to strengthen perceived value, conversion and revenue yield.
• Ensure alignment between product positioning and attendee marketing execution.
• Support attendee marketers in modelling pricing scenarios and revenue uplift opportunities rooted in market and customer insight.
• Identify and evaluate opportunities for incremental audience monetisation beyond live event ticketing, drawing on audience insight, data assets and emerging technology capabilities.
• Collaborate with commercial, product and technology teams to explore new revenue propositions, such as premium content, digital products, paid communities or other value-added audience services, where there is a clear customer need and commercial opportunity.
• Take ownership of attendee marketing budgets, using insight and performance data to guide investment decisions and maximise return.
• Communicate budget requirements to senior stakeholders with clear rationale and commercial justification.
Insight, Analysis, and Decision Support

• Analyse attendee metrics in depth to identify trends, risks, and opportunities.
• Use audience behaviour, market dynamics, and performance insight to influence decision-making at senior level.
• Turn complex data into clear recommendations that improve marketing effectiveness and business outcomes.
• Leverage evolving data and technology capabilities to build a deeper understanding of audience needs, behaviours and commercial potential, informing both acquisition strategies and new revenue opportunities.
Leadership, Capability, and Change

• Lead, coach, and develop the attendee marketing team, building capability and supporting progression.
• Foster a collaborative, high-performance environment where individuals can grow and deliver strong results.
• Champion agile marketing practices and lead the team through change with clarity and confidence.
• Help the wider team adapt positively and effectively in a fast-moving environment.
• Encourage commercial curiosity and innovation within the team, building confidence in using insight and technology to identify new opportunities for audience growth and value creation.

Function: Marketing
Experience Level: Mid-Senior Level