Media Measurement Analyst

Vestcom is seeking a Media Measurement Analyst to drive in-store media performance analytics across key retail accounts. In this role, you will design test-vs-control evaluations and use SQL to dig deep into underlying POS data to determine exactly why a campaign worked or underperformed.

You will act as the analytical engine supporting our Data Strategy & Insights (DSI) client-facing and internal sales teams—equipping them with the reporting, dashboards, and diagnostic insights they need to deliver client recommendations. As a Media Measurement Analyst, you will serve as the vital analytical engine for our Data Strategy & Insights (DSI) team, equipping our client-facing and internal sales teams with media performance measurement, comprehensive reporting, and diagnostic insights to fuel client strategies and future recommendations. This role is structured as a contract position of up to 40 hours per week with contract-to-hire potential, offering an hourly rate of $35.00 to $40.00 and a standard 8:00 AM to 5:00 PM schedule. The position is based in Cincinnati on a hybrid schedule of two days per week in the office, with fully remote arrangements considered for highly qualified applicants. This role does not offer visa sponsorship now or in the future.

• What this role IS: Hands-on SQL querying, executing test-vs-control (TvC) measurement, extracting POS data, and diagnosing the root causes behind campaign performance or designing optimal campaigns, to support internal stakeholders and clients; as well as general brand and category trends and insights. 

• What this role IS NOT: Building predictive algorithms, machine learning modeling, data science modeling, architecture, engineering, machine learning, or platform design.

Key Responsibilities

• Conduct test-vs-control performance analytics for in-store media programs across retail channels.

• Extract and analyze POS datasets using SQL to evaluate brand trends, determine campaign success factors, and optimize future media plans.

• Prepare results, dynamic reports, and dashboards to equip internal sales and client-facing DSI teams with clear, actionable insights.

• Support data integration initiatives, document technical requirements, and collaborate with technology and operations teams to improve analytical processes at scale.

• Translate complex quantitative findings clearly for internal technical and non-technical stakeholders across Vestcom’s solutions portfolio.

Department: Marketing
Experience Level: Not Applicable