Content Manager

About BECO

BECO is a fast-growing, digital-first sustainable home care brand focused on creating high-performance, eco-friendly products that are better for people and the planet. We are on a mission to make sustainable living accessible, one home at a time.
Role Overview

We are looking for a highly experienced and strategic Senior Content Manager with 10+ years of experience specifically in content and community building. The individual will be responsible for driving BECO's overall content strategy, strengthening its digital presence and building an engaged brand community.The ideal candidate should bring together strong creative thinking, storytelling abilities and analytical expertise, with a deep understanding of content performance and consumer behaviour.
Roles & Responsibilities

• Content Intelligence: Strong ability to analyse content through data, identify patterns and understand what works, what doesn't and why.
• Strategic Thinking: Build data-backed content strategies across the three key pillars of the brand: Organic Social Media, Influencer Marketing and Performance Marketing.
• Content Strategy & Ownership: Own BECO's complete monthly content strategy, defining what content goes where, on which platform, in what format and with what objective.
• Creator Strategy: Develop content briefs, storytelling frameworks and optimisation strategies for creator content. Build a robust process to analyse performance and ensure the team stays on track with planned execution.
• Community Building: Understand audience behaviour and build an engaged community through content that connects with consumers, encourages engagement and drives organic sharing.
• Storytelling: Demonstrate excellent storytelling abilities, including developing strong hooks, scripts and identifying content formats that resonate with consumers.
• Platform Expertise: Have a deep understanding of Instagram and YouTube, including trends, algorithms, content formats and distribution strategies.
• Brand Building: Work closely with the Brand Head to establish and strengthen BECO's content identity, brand narrative and overall brand voice.
• Team Leadership: Experience managing and leading a team of 15+ people, with strong people management, leadership and execution management skills.
• Creative & Analytical Thinking: Bring a rare combination of creative sharpness, a strong passion for content, polished communication skills and excellent analytical and logical thinking.
Ideal Candidate Profile

• 10+ years of experience specifically in content and community building.
• Strong expertise in content strategy, storytelling and content analytics.
• Proven experience in managing large teams of 15+ members.
• Strong understanding of social media, influencer and performance content.
• Excellent creative, strategic and analytical capabilities.
• Experience in building content-led brands and engaged communities.

Department: Brand & Marketing
Experience: 8-10 Years
Posted: 2026-11-12T07:35:52.49Z