Campaign Specialist – Attendee Marketing

This role is based in our New York City or Santa Monica office.

The Campaign Specialist – Attendee Marketing is a key role within the attendee marketing team. This position focuses on supporting the execution of detailed attendee campaign briefs and tactical plans that align with the overarching attendee marketing strategy. The Campaign Specialist collaborates with cross-functional teams and Centers of Excellence to ensure campaigns leverage the optimal channel mix and deliver measurable outcomes, such as attendee acquisition, engagement, and retention. 

Working closely with the Attendee Marketing Hub team members and Centers of Excellence, the Campaign Specialist ensures campaign plans are well-executed, data-driven, and aligned with audience personas, event goals, and attendee value propositions. As a key player in the agile marketing Attendee Hub, the Campaign Specialist supports agile marketing ceremonies and ensures the smooth delivery of campaign activities. By embedding insights from marketing analytics and performance reporting, the Campaign Specialist helps optimize campaigns and maximize attendee engagement.

KEY RESPONSIBILITIES 

Campaign Briefing and Planning 

• Collaborate with the Attendee Hub team members and Centers of Excellence to translate attendee marketing strategies into actionable campaign briefs, outlining objectives, target audiences, messaging frameworks, and channel recommendations. 
• Support the development of tactical campaign plans that align with event goals, audience personas, and attendee acquisition targets. 
• Ensure campaign frameworks align with attendee value propositions and resonate with key audience segments. 
• Work closely with the Product Marketing Manager to ensure campaign plans reflect broader attendee marketing strategies and goals. 
• Contribute to the agile marketing hub by supporting sprint planning cycles and collaborating with hub engagement managers and delivery partners. 
Channel Strategy and Optimization 

• Identify and recommend effective channels for attendee registration and engagement, ensuring alignment with audience preferences and event objectives.
• Support the implementation of channel mix strategies to maximize attendee registration, engagement, and retention. 
• Use insights from marketing analytics and performance reporting to inform channel selection and targeting strategies, ensuring campaigns are optimized for measurable outcomes. 
Collaboration and Alignment 

• Partner with the attendee hub team members, and Centers of Excellence to deliver and execute campaigns, ensuring cohesive campaign plans and briefings. 
• Collaborate with the Product Marketing Manager and Comms Planner to ensure campaign messaging is consistent, compelling, and aligned with attendee value propositions. 
• Work with cross-functional teams, including content, operations, and sales, to ensure campaign plans support event goals and attendee engagement strategies. 
• Coordinate with brand and strategic insights teams to ensure campaign plans align with broader portfolio goals and audience expectations.
Performance Monitoring and Reporting 

• Support the establishment and monitoring of campaign KPIs, including attendee acquisition, engagement rates, and retention metrics, in collaboration with the Marketing Analytics & Marketing Performance Center of Excellence. 
• Analyze campaign performance data to identify trends, opportunities, and areas for improvement. 
• Provide insights and updates to the Attendee Marketing team and other stakeholders, highlighting campaign impact and recommendations for optimization during sprint reviews
Continuous Improvement 

• Stay informed about industry trends, emerging channels, and best practices to contribute to attendee campaign planning. 
• Support a test-and-learn approach to campaign planning, using data to drive continuous improvement. 
• Gather feedback from attendees and stakeholders to refine campaign briefs and enhance future planning.

Function: Marketing
Experience Level: Associate