Senior Executive

Job Title: Sr. Executive Operations Department: Project Management Office Location: Kolkata Industry: Healthcare/Pharmaceuticals (Preferred)
Role Overview Sr. Operation Executive is responsible for planning, executing, and optimizing multi-channel marketing campaigns to drive engagement, brand visibility, and business outcomes. This role requires strong cross-functional coordination, data-driven decision-making, and end-to-end campaign ownership.
Key Responsibilities • Design and execute integrated banner Ad & Content Promotion campaigns aligned with business objectives • Develop campaign calendars, messaging frameworks, and targeting strategies • Collaborate with stakeholders (medical, sales, content, tech) to ensure alignment • Manage end-to-end deployment across channels (email, webinars, banners, push notifications, social media) • Coordinate with design and content teams for asset development • Ensure timely delivery and adherence to campaign timelines • Track campaign KPIs (open rates, CTR, conversions, engagement rates) • Analyse performance data and generate actionable insights • Conduct A/B testing and continuous optimization • Act as the primary point of contact for internal teams and external clients • Present campaign performance reports and recommendations • Prepare campaign performance dashboards and reports • Review campaign report and delivery. Key Requirements
Education • Bachelor’s degree in marketing, Business Administration, Life Sciences, or related field
Experience • 3–6 years of experience in campaign management /digital marketing • Experience in healthcare/pharma marketing is a strong advantage
Skills & Competencies • Strong understanding of digital marketing channels and tools • Data-driven mindset with proficiency in analytics and reporting • Excellent project management and multitasking skills • Strong communication and stakeholder management abilities • Familiarity with CRM tools, marketing automation platforms, and campaign tracking systems

Department: Project Management Office
Experience: 1-2
Posted: 2026-06-29T10:45:33.093Z