Performance Marketing Executive

About the RoleWe are looking for a sharp, data-driven Performance Marketing Executive to own and scale paidmedia campaigns across Meta (Facebook & Instagram) and Google (Search, Display,YouTube) advertising platforms. You will drive growth for both our in-house content brands andexternal client accounts on-boarded by the agency.
This role sits at the intersection of creativity and analytics — you’ll work closely with our content,design, and strategy teams to turn organic content IP into high-performing paid campaigns,while also managing full-funnel ad strategies for client brands.
Key Responsibilities
Campaign Management• Plan, set up, execute, and optimize paid campaigns across Meta Ads Manager andGoogle Ads (Search, Display, Performance Max, YouTube).• Manage campaign budgets, bidding strategies, and pacing to deliver maximum ROIwithin defined spend limits.• Run A/B tests on creatives, copy, audiences, and placements to continuously improveperformance.• Set up and manage conversion tracking, pixel/tag implementation, and attributionmodels.
Audience & Targeting• Build and manage custom audiences, lookalike audiences, retargeting pools, andinterest-based segments.• Develop audience strategies for different campaign objectives — awareness,engagement, traffic, leads, and conversions.Reporting & Analytics• Monitor daily campaign performance and proactively flag issues or opportunities.• Prepare weekly and monthly performance reports with actionable insights andrecommendations.• Track KPIs including CPC, CPM, CTR, CPA, ROAS, and conversion rates across allcampaigns.
Creative Collaboration• Brief the design and video teams on ad creative requirements, formats, and specs.• Collaborate with content strategists to repurpose organic content into paid ad creatives.• Stay updated on platform-specific creative best practices and trending ad formats.Client & Brand Management• Manage paid campaigns for multiple in-house brands and external client accountssimultaneously.• Participate in client onboarding — understand their business goals, target audience, andcompetitive landscape.• Present performance reviews and strategic recommendations to internal stakeholdersand clients.
RequirementsMust Have• 2–4 years of hands-on experience running Meta Ads and Google Ads campaigns.• Proficiency with Meta Business Suite, Meta Ads Manager, Google Ads, and GoogleAnalytics (GA4).• Strong understanding of campaign structures, bidding strategies, audiencesegmentation, and conversion tracking.• Experience with pixel/tag setup (Meta Pixel, Google Tag Manager, Conversion API).• Solid analytical skills — comfortable working with data, dashboards, and performancemetrics.• Excellent communication skills with the ability to translate data into business insights.
Good to Have• Experience in an agency environment managing multiple brand accounts.• Familiarity with tools like SEMrush, Ahrefs, or SimilarWeb for competitive research.• Exposure to programmatic advertising, DV360, or other DSPs.• Understanding of SEO fundamentals and how paid and organic work together.• Experience with landing page optimisation and CRO principles.• Basic knowledge of creative tools (Canva, Figma) for ad mock-ups.
What You’ll Get• Ownership of paid growth across a diverse portfolio of brands and content IPs.• Direct collaboration with creative, content, and strategy teams in a fast-paced studioenvironment.• Exposure to both B2B and D2C marketing across technology, lifestyle, andentertainment verticals.• Opportunity to experiment with AI-powered workflows and next-gen marketing tools.• A culture that values performance, creativity, and ownership.

Department: Marketing Sales
Experience: 2 - 4 Years
Posted: 2026-05-13T10:30:57.29Z