Assistant Manager - SEO
Job Description
SEO Strategy & Execution• Assist in developing and executing comprehensive on-page, off-page, and technical SEO strategies
• Conduct thorough keyword research, competitive analysis, and search intent mapping
• Monitor, analyze, and report on organic search performance using Google Analytics, GSC, and third-party tools
• Identify and resolve crawl errors, indexing issues, and Core Web Vitals problems
• Build and manage backlink acquisition campaigns and digital PR outreach
WordPress SEO Implementation• Configure and manage SEO plugins (Yoast SEO, Rank Math, All in One SEO) across WordPress sites
• Implement on-page optimizations directly within WordPress - meta titles, descriptions, schema markup, canonical tags, image alt tags, heading tags, OG tags
• Manage XML sitemaps, robots.txt, and .htaccess configurations
• Execute technical SEO changes including page speed improvements, structured data, and internal linking optimization
• Collaborate with web developers to implement site architecture improvements and URL restructuring
• Manage content publishing workflows, category/tag structures, and permalink settings in WordPress
Content & On-Page Optimization• Audit existing content and provide data-driven optimization recommendations
• Collaborate with content writers to align articles, blogs, and landing pages with SEO best practices
• Oversee content briefs, heading structures, and keyword placement strategies
• Implement and audit structured data (FAQ, HowTo, Article, Product schema)
Analytics & Reporting• Create and maintain regular SEO performance dashboards and reports for stakeholders
• Track KPIs including organic traffic, keyword rankings, CTR, bounce rate, and conversions
• Perform regular technical SEO audits and present actionable findings
• Monitor algorithm updates and assess their impact on site performance
Team Collaboration & Leadership• Mentor and guide SEO interns and other team members and content contributors
• Liaise with paid media, social, and development teams for integrated digital campaigns
• Manage external SEO vendors, freelancers, or agencies as required
Requirements
Department: Marketing
Experience: 3-8
Posted: 2026-06-19T07:48:57.887Z