Product Marketing Manager II

Description

Sprout Social is looking to hire a Product Marketing Manager II. This role reports to the Sr. Manager, Product Marketing, and sits at the intersection of product, marketing and go-to-market strategy, alongside high-impact execution.

Why join Sprout's Marketing team?

At Sprout Social, we don’t just market products—we set the pace for how breakthrough brands connect with the world. As the social intelligence platform powering the future of customer connection, our Marketing team is the driving force behind turning that vision into reality. We lead with clarity and act with speed to drive market leadership, generate demand, and accelerate customer expansion, all in close partnership with core cross-functional stakeholders.

Here, you’ll have the freedom to test bold ideas, learn fast, and shape the future of the global brands we empower. We measure success by the business results we create and a shared commitment to excellence in our craft. If you’re ready to own your impact, accelerate your career, and build the definitive system for business, this is where you belong.

What you’ll do

• Be the voice of the product: Act as the end-to-end owner of our quarterly launch program and release engine, optimizing the workflows, processes, and high-impact resources to scale awareness and ensure our teams are equipped with value-forward stories across the portfolio. 

• Lead cross-functionally: Partner closely with key cross-functional partners including Marketing, Revenue, and R&D; to deliver seamless events and collateral that showcase the power of Sprout’s AI-driven platform.

• Shape product strategy: Serve as the dedicated product marketer for a select group of products at the core of Sprout's platform, owning positioning, messaging, and go-to-market support and giving these products a real champion in the market.

What you’ll bring

• Strategic Storytelling: You also have a keen eye for positioning and building a story across many different inputs. You can translate technical updates into a value-forward narrative that resonates with our audience.

• The "Execution" Mindset: While you appreciate strong storytelling, you also love the project management side of marketing—hitting hard deadlines while juggling tasks, stakeholders, and approvals while keeping a wide set of people on track without dropping a thread. 

• Data-Informed Decision Making: You use qualitative and quantitative analysis to measure the success of launches and iterate on future strategies.

• Collaborative Leadership: You are a reliable partner who leads with empathy and clarity, even when managing tight schedules and complex dependencies.

• Comfort with Ambiguity: You're ready to help shape the role and redefine what good looks like as business needs evolve.

The minimum qualifications for this role include:

• 4+ years of experience in product marketing, lifecycle marketing, campaigns, or relevant B2B SaaS functions. 

• Demonstrated success in project managing and driving end-to-end GTM campaigns self-sufficiently

• Proven ability to craft compelling narratives and translate complex concepts into clear updates for internal stakeholders. 

• Experienced in navigating cross-functional approval processes across Product, Sales, and Marketing teams to meet key deadlines. 

• Operational mindset with a solid understanding of GTM frameworks, messaging, and sales enablement execution.

Preferred qualifications for this role include:

• Previous experience working in the software/SaaS industry

• Experience in a dedicated Product Marketing role.

• Experience in presentation creation and a high level of comfort using Canva to build or iterate on marketing collateral.

How you’ll grow

Within 1 month, you’ll plant your roots, including:

• Attending Sprout Social onboarding to learn our products, brand positioning, voice, and key messages.

• Meeting with key stakeholders across Product, Revenue, and Brand Creative to understand current working relationships and release rituals.

• Getting oriented on both halves of the role—our upcoming release milestones and the specific products you'll own, including introductions to their product and sales counterparts.

Within 3 months, you’ll start hitting your stride by:

• Getting your hands onto our quarterly launch program, helping guide the execution of our next Breaking Ground event.

• Familiarizing yourself with Sprout’s product strategy, development lifecycle, and current release/launch processes.

• Beginning to take on positioning and messaging support for your assigned products.

Within 6 months, you’ll be making a clear impact through:

• Taking full ownership of "Breaking Ground," establishing a repeatable, high-impact framework—and the KPIs to track it—that optimizes our launch reach and narrative depth.

• Run cross-PMM initiatives to ensure teams have consistent, value-forward collateral that's always up to date.

• Independently driving product marketing—positioning, messaging, and GTM support—for your assigned products.

Within 12 months, you’ll make this role your own by:

• Reimagining our launch engine and taking our GTM programs to new levels of creativity and efficiency.

• Surprising us! Use your unique ideas for AI-driven workflows or process improvements to change how our team works in ways we haven’t considered yet.

Of course what is outlined above is the ideal timeline, but things may shift based on business needs and other projects and tasks could be added at the discretion of your manager.

Our Benefits Program 

We’re proud to regularly be recognized for our team, product, and culture. We invest in our team with a comprehensive, competitive benefits program:

• Comprehensive Health & Wellness: Premium BCBSIL medical, dental (high/low plans), and vision (Eyemed) insurance for you and your eligible dependents.

• Premium Mental Health Support: Full, free access to Modern Health for you and your dependents, including coaching, therapy sessions, and digital wellness resources.

• Retirement Savings: 401(k) plan with a 50% company match on your first 6% of contributions (a 3% total match).

• Financial Security: 100% employer-paid Life and Disability insurance for your peace of mind.

• Flexible Paid Time Off: A flexible PTO policy, supplemented with additional company-wide Rest & Recharge days throughout the year.

• Paid Parental Leave: Up to 16 weeks of paid leave for new parents to support you in expanding your family.

• Annual Lifestyle Stipend: A $1,000 USD annual Lifestyle Spending Account to spend on your physical, mental, and financial well-being.

• Work From Home Support: A one-time $550 USD stipend to set up your home office, plus a monthly $50 USD stipend for internet.

• Giving Back: 16 hours of paid volunteer time annually, plus a $100 annual match for your charitable donations.

• Additional Financial Perks: Access to pre-tax commuter benefits, subsidized child/eldercare (Care.com), discounted pet insurance (Figo), and no-cost personalized financial wellness support through Your Money Line.

*This list is for informational purposes only. Benefit offerings are discretionary and subject to change and do not constitute a contract or guarantee of benefits.

Whenever possible, Sprout wants to provide our team with the flexibility to work in the location that makes the most sense for them. Sprout maintains a remote workforce in many places in the United States. However, we are not set up in all states, so please look at the drop-down box in our application to see whether your state is listed. Few roles require an office setting. If your position requires a physical presence in a Sprout office, it will be evident in the job listing and your offer letter.

Our salary ranges reflect the expected earning potential for this role. Individual pay is based on geographic zone, relevant experience, and skills.

Our current hiring range for this role: $94,400.00 – $118,000.00 annually. Offers are made within this range, with opportunities to grow within the broader band based on performance and impact.

We share both our current hiring range and our broader geographic salary bands to provide transparency into our compensation philosophy. This ensures you understand not only your starting potential but also the long-term growth potential available as you progress in your role.

We have two geographic pay zones in the United States:

Zone 1 (New York, California, Washington): $103,800.00-$155,800.00

Zone 2 (All other US states): $94,400.00 – $141,600.00

These ranges were determined by a market-based compensation approach; we used data from trusted third-party compensation sources to set equitable, consistent, and competitive ranges. We also evaluate compensation bi-annually, identify any changes in the market and make adjustments to our ranges and existing employee compensation as needed.

Base pay is only one element of an employee's total compensation at Sprout. Every Sprout team member has an opportunity to receive restricted stock units (RSUs) under Sprout’s equity plan. Employees (and their dependents) are covered by medical, dental, vision, basic life, accidental death, and dismemberment insurance, and Modern Health (a wellness benefit).  Employees are able to enroll in Sprout’s company’s 401k plan, in which Sprout will match 50% of your contributions up to 6% with a maximum contribution. Sprout offers “Flexible Paid Time Off” and ten paid holidays. We have outlined the various components to an employee’s full compensation package here to help you to understand our total rewards package.

Sprout Social is proud to be an Equal Opportunity Employer. We do not discriminate based on identity- race, color, religion, national origin or ancestry, sex (including sexual identity), age, physical or mental disability, pregnancy, veteran or military status, unfavorable discharge from military service, genetic information, sexual orientation, marital status, order of protection status, citizenship status, arrest record or expunged or sealed convictions, or any other legally recognized protected basis under federal, state, or local law. Because Sprout Social is a federal contractor, we affirmatively recruit individuals with a disability and protected veterans. Learn more about our commitment to diversity, equity and inclusion in our latest DEI Report.

If you need a reasonable accommodation for any part of the employment process, please contact us by email at accommodations@sproutsocial.com and let us know the nature of your request and your contact information. We'll do all we can to ensure you're set up for success during our interview process while upholding your privacy, including requests for accommodation. Please note that only inquiries concerning a request for reasonable accommodation will be responded to from this email address.

For more information about our commitment to equal employment opportunity, please click here (1) Equal Opportunity Employment Poster and (2) Sprout Social's Affirmative Action Statement. 

Additionally, Sprout Social participates in the E-Verify program in certain locations, as required by law

#LI-REMOTE

Sprout Social Inc. and its subsidiaries process personal data submitted through your application to assess your qualifications for employment and to inform our hiring decision and, where applicable, for required governmental reporting. For more information, please review Sprout's Global Applicant Privacy Notice.

Department: Marketing