Marketing Specialist
Job Description
As a Marketing Specialist supporting NPI Campaigns, you will help plan, coordinate and execute integrated marketing communications programs for new Renesas product launches.
Working within the UX Marketing organization, you will partner with product marketing and specialists across digital, web, creative, email, events, public relations and social media to move campaigns from planning through launch.
You will help develop campaign messaging and content, coordinate deliverables and timelines, monitor campaign performance and ensure stakeholders stay aligned throughout the launch process.
What You'll Do
• Support integrated marketing campaigns for new product introductions across email, web, digital advertising, social media, blogs, collateral and other marketing channels.
• Partner with product marketing and cross-functional teams including creative, web, email, events, PR and social media to coordinate campaign execution.
• Help translate product and business objectives into clear campaign messaging and marketing communications.
• Develop and coordinate content for email campaigns, landing pages, web content, digital advertising and promotional materials.
• Manage campaign timelines, milestones and deliverables to help keep product launches on schedule.
• Coordinate cross-functional campaign meetings, document decisions and action items, and follow up with stakeholders to maintain progress.
• Support event-related marketing initiatives, including messaging, communications materials and event coordination.
• Use marketing analytics and reporting tools to monitor campaign performance and key performance indicators.
• Develop campaign performance summaries and identify opportunities to improve messaging, content and campaign execution.
• Manage multiple campaigns and assignments simultaneously while adapting to changing business priorities.
Requirements
Function: Marketing
Experience Level: Associate