CRM Data Analyst
Job Description
We are seeking a detail-oriented CRM Data Analyst to join our Brand to Demand business unit. This role is essential for maintaining the integrity and quality of our CRM database through systematic data acquisition, processing, and validation activities.
Key Responsibilities
Data Management & Quality Assurance
• Acquire and cleanse data from CRM systems to ensure high quality and accuracy
• Validate incoming data to meet established standards and criteria
• Conduct comprehensive data profiling to identify and resolve data integrity issues
• Identify, troubleshoot, and correct data anomalies and discrepancies in the CRM
• Maintain thorough documentation of data sources, extraction processes, and flow diagrams
Technical Operations
• Leverage ETL & AI tools for data acquisition, processing, and ingestion
• Schedule and manage data acquisition to ensure timely data availability
• Lead and manage some data maintenance projects for the CRM independently
• Stay current with evolving tools and best practices in data sourcing, processing and content preparation, including AI-driven solutions
Collaboration & Stakeholder Management
• Collaborate with internal teams and clients to align data gathering efforts with business needs
• Partner with Data Engineering to promote scalability and process efficiency
• Build collaborative relationships with Informa TechTarget colleagues, vendors, and tech experts
• Become a trusted partner of the sales teams to ensure the CRM continues to be an accurate tool for sales success
Process Improvement & Compliance
• Proactively detect and manage risks impacting deliverables and timelines
• Ensure adherence to research methodologies and compliance standards
• Communicate with leadership to share insights, suggest improvements, and support operational excellence
Requirements
Department: Informa TechTarget
Function: Information Technology
Experience Level: Associate