Senior Product Manager – Activate Promotion Effectiveness & Planning

NIQ Activate is a single platform bringing together powerful retail capabilities — insights, analytics, and supplier collaboration tools. As we evolve our Promotion Effectiveness and Planning modules, we are looking for a Senior Product Manager to enable data-driven promotion strategy, optimization, and performance measurement.

Key responsibilities

• Product Requirements & Prioritization: Create and maintain a well‑defined, prioritized product backlog aligned with business and product objectives.
• PI Planning and Execution: Coordinate delivery through PI planning, execution, and review cycles to ensure alignment and timely delivery.
• Collaboration with Data Science: Partner with data science to identify models, validate outputs, and ensure analytical robustness.
• Technical Collaboration & Architecture Alignment: Work closely with Engineering to ensure scalable, efficient, and feasible solutions aligned to platform architecture.
• Market Research and Analysis: Leverage market trends, competitive insights, and customer needs to inform roadmap and prioritization.
• User Experience: Collaborate with UX to design intuitive workflows and ensure clear product documentation (Figma, acceptance criteria).
• Product Advocacy & Enablement: Support commercial teams and translate analytical outputs into clear business value.
• Cross‑Functional Collaboration: Build strong partnerships across Product, Engineering, Data Science, Sales, and Customer Success.
• Lead a cross-functional product pod, driving alignment across Engineering, Data Science, UX, and business stakeholders to deliver measurable customer and business outcomes.
• Own end-to-end delivery of product initiatives, proactively managing risks, dependencies, trade-offs, and execution progress.
• Partner with Engineering leadership to support capacity planning, release readiness, and successful product delivery.
• Own roadmap for promotion planning, forecasting, optimization, scenario planning, and post-event effectiveness measurement.
• Define capabilities for uplift modeling, cannibalization analysis, promotion optimization, and scenario simulation.
• Drive development of planning workflows and decision-support tools for pricing and promotions.
• Ensure alignment with category management and revenue management processes.
• Continuously improve models based on real-world performance and feedback loops.
• Define and track product, adoption, operational, and business KPIs to continuously improve product performance, customer value realization, and revenue outcomes.

Function: General Business
Experience Level: Mid-Senior Level