Business Development Manager - FMCG Brands and Retail

About the role: The Business Development Manager (BDM) is a pivotal role responsible for driving new, enterprise-level business for Avery Dennison’s Labeling and Sustainable Packaging solutions. You will identify, develop, and secure direct partnerships with Top FMCG brands and top-tier retailers across Europe, positioning Avery Dennison as their premier innovation partner. This role requires a highly successful track record of securing enterprise-level business opportunities specifically in labels or packaging. Acting as a trusted advisor to key decision-makers, you will navigate complex, multi-stakeholder environments to deliver tailored solutions that shape the future of sustainable packaging. This is a hybrid position based at our European Headquarters in Oegstgeest, the Netherlands, or - remotely - from either Belgium, Luxembourg, Germany or France.

Key Responsibilities 

Leverage your existing network to build and maintain strong relationships with key decision-makers (Procurement, Packaging Development, Brand Management, Sustainability) across the leading European FMCGs, retailers and contract manufacturers.

• Drive lead generation and cultivate a substantial pipeline of business opportunities; and manage accounts in SFDC while collaborating with sales colleagues to convert these leads into tangible outcomes resulting in specification of Avery Dennison labels at end users.

• Identify unmet needs, provide insights and recommendations for product development and market positioning.

• Navigate long, complex enterprise opportunity cycles, successfully transitioning concepts and sustainability initiatives into tangible commercial wins.

• Establish strong links with the sales team to facilitate opportunities transfer to the converter channel for demand fulfillment.

Department: Marketing
Experience Level: Mid-Senior Level