Senior Demand Planner – ASEAN, Mobility Aftermarket Division

Role Purpose

The Senior Demand Planner is responsible for developing and maintaining a robust, accurate, and commercially aligned demand plan across ASEAN markets. The role translates market intelligence, customer requirements, commercial strategies, historical demand, and statistical analysis into a reliable demand signal that supports optimal inventory, service levels, and business performance.

As a senior individual contributor, the role acts as a regional demand planning subject matter expert and key business partner to Sales, Marketing, Finance, Supply Planning, and country organizations.

Key Responsibilities

Demand Planning

• Own the end-to-end demand planning process for an assigned portfolio across ASEAN markets.
• Develop and maintain accurate statistical and consensus forecasts across multiple products, markets, customers, and channels.
• Analyze historical demand, trends, seasonality, promotions, new product introductions, and market dynamics to identify demand patterns and risks.
• Incorporate commercial intelligence and market insights into the statistical baseline to create a robust consensus forecast.
• Identify significant forecast deviations, demand risks, and opportunities and proactively recommend corrective actions.
• Ensure timely and accurate maintenance of demand plans within the planning system.
S&OP;

• Actively participate in and prepare the regional S&OP; process.
• Prepare demand reviews, forecast analysis, and scenario assessments for cross-functional and management discussions.
• Challenge market assumptions and facilitate alignment between commercial teams and supply chain.
• Highlight gaps between demand, supply, inventory, and financial plans.
• Support scenario modelling to assess the potential impact of market changes, promotions, product launches, and other business events.
Business Partnering

• Build strong working relationships with Sales, Marketing, Finance, Supply Planning, Customer Service, and country stakeholders.
• Act as the key demand planning contact for assigned ASEAN markets and/or product portfolios.
• Translate commercial plans and market developments into quantified demand requirements.
• Constructively challenge stakeholder forecasts using data and fact-based analysis.
• Provide clear recommendations and insights rather than simply reporting forecast numbers.
• Provide monthly turnover projection to markets and engage logistics to ensure timely fulfillment
Forecast Performance & Analytics

• Monitor and improve key demand planning KPIs, including forecast accuracy, forecast bias and forecast value-add.
• Conduct root-cause analysis of forecast errors and develop corrective actions.
• Use data analytics to identify trends, anomalies, demand shifts, and potential supply chain risks.
• Leverage statistical forecasting, automation, and digital tools to improve planning efficiency and quality.
Key Performance Indicators

• Forecast Accuracy
• Service Level + Customer Backlog
• Inventory
• Turnover achievement
Scope

• Geography: ASEAN
• Key Interfaces: Sales, Marketing, Finance, Supply Planning, Logistics, Customer Service and Country Management
• Leadership: Functional leadership and stakeholder influence without direct people-management responsibility

Function: Supply Chain
Experience Level: Associate