Email Marketing Operations Specialist
Prefer a full account with a password? Sign Up to Apply
Job Description
This role is based in our Menara Skymind Penang office.
Position Overview
We are seeking a detail-oriented Email Marketing Operations Specialist to support and optimize our marketing campaigns across multiple shows and platforms. This role combines hands-on email marketing execution with strategic digital campaign management, requiring both tactical precision and analytical thinking to drive measurable results.
Key Responsibilities
Email Marketing Support
• Build, schedule, and deploy marketing emails as assigned
• Conduct thorough QA of email campaigns, ensuring accuracy of links, dates, imagery, CTAs, and formatting prior to deployment
• Maintain email calendars and coordinate send schedules in collaboration with Marketing Managers
• Deliver regular reporting and insights on email performance and audience engagement
Digital Strategy
• Lead data-driven experiments, A/B testing, and performance analyses to continuously refine and improve campaign effectiveness
• Quantify and analyze campaign results, providing actionable recommendations to improve marketing effectiveness
• Balance competing priorities across multiple teams and projects, offering clear reasoning and strategic solutions
Marketing Operations & Project Coordination
• Track campaign milestones, project deadlines, and key marketing deliverables to ensure timely execution
• Support daily marketing operations and prepare promotional materials for marketing campaigns
• Assist marketing colleagues with data preparation and collation for routine marketing tasks
• Provide flexible support for additional ad hoc marketing tasks as assigned by the team
Requirements
Department: Informa TechTarget
Function: Information Technology
Experience Level: Associate