Marketing Operations Manager
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Job Description
This role is based in our Menara Skymind Penang office.
The Marketing Operations Manager plays a crucial role in optimizing marketing processes, managing technology platforms, and executing email marketing campaigns across ICP. This role focuses on operational excellence, system management, and bringing marketing operations best practices to the team.
Key Responsibilities
Marketing Operations & Technology Management:
• Own day-to-day management of marketing automation platforms and CRM systems to ensure seamless campaign execution
• Develop and optimize marketing campaign processes to increase scale, drive efficiency, and improve conversions through data-driven insights
• Manage marketing tech stack integration and data flow between systems
• Maintain data hygiene, lead routing rules, and campaign tracking mechanisms
• Ensure compliance with data privacy regulations and marketing best practices
Email Marketing & Campaign Execution:
• Develop and manage audience segmentation strategies to ensure targeted, personalized messaging
• Create and optimize nurture campaigns aligned to firm priorities for lead generation
• Implement A/B testing frameworks to continuously improve email performance metrics (open rates, click-through rates, conversions)
• Develop event follow-up email sequences and tracking to ensure timely engagement with qualified leads
• Maintain email templates, landing pages, and forms within the marketing tech stack
Research & Continuous Improvement:
• Proactively research and stay current on marketing operations trends, technology innovations, and industry best practices
• Monitor market developments in marketing automation, email marketing, and campaign management
• Bring recommendations for process improvements and new capabilities internally
• Take initiative to learn new features and optimize existing tools within the marketing tech stack
• Identify opportunities to enhance operational efficiency based on market insights and performance data
Performance Measurement & Reporting:
• Track and report on campaign performance metrics and operational KPIs
• Provide insights and recommendations based on data analysis
• Support measurement frameworks to track marketing-driven pipeline and revenue impact
• Generate regular reports on marketing activities for stakeholders
• Collaborate with sales teams and regional marketing managers to align marketing operations with business goals
Requirements
Department: Informa TechTarget
Function: Information Technology
Experience Level: Mid-Senior Level