Senior Marketing Executive

This role is based in our Ha Phan Building Office

• Partner with the Marketing Lead to build industry insight and data-driven marketing plans aligned to commercial targets (visitor, exhibitor, sponsorship,…), defining audiences, objectives, activities, KPIs, and desired outcomes. 

• Lead end-to-end integrated campaigns and partnership program across online - offline channels to attract and convert audiences. 

• Oversee development of on-brand, high-impact marketing materials for campaigns and events (digital and print) 

• Manage and optimize marketing channels and content calendars to maximize engagement, conversion, and campaign ROI. 

• Conduct market research, analyze customer feedback, and track competitor activity to inform segmentation, messaging, and go-to-market strategy. 

• Ensure smooth operations by coordinating cross-functional workflows (Sales, Operations, Conference, Digital/Data) and streamlining processes. 

• Support and guide junior team members with clear briefs and constructive feedback. 

• Responsibility for managing the marketing budget, ensuring cost-efficiency, especially in major promotional campaigns 

• Generating creative marketing ideas to attract attention and stand out in a competitive market. 

• Staying up to date on current marketing trends and contributing to team culture by sharing ideas to improve marketing campaigns and customer targeting. 

• Carrying out other tasks assigned by the line manager.

Function: Marketing
Experience Level: Mid-Senior Level