Marketing Operations Coordinator

This role is based in our Penang office

We are seeking a Marketing Operations Coordinator to join our growing team. In this role, you'll work closely with the campaign marketing fulfillment team to build forms and setup landing pages for our custom content campaigns. 

This is a great opportunity to make a significant contribution to our content marketing campaigns. 

What you'll do in this role:

• Work closely with our lead generation team on B2B content marketing campaigns.
• Own the complete operational workflow for your campaign portfolio, from initial setup through launch, by creating and implementing the forms and landing pages that power custom content promotions.
• Prepare and deliver comprehensive client lead reports by analyzing lead data, performing quality assurance scrubbing to remove duplicates, invalid entries and non-target audiences.
• Optimize documentation and processes to ensure streamlined, cross-team operations.
• Communicate with vendors and internal stakeholders to ensure campaign delivery.
• Establish and configure direct integrations between internal systems and clients' marketing automation platforms (including HubSpot, Marketo, Salesforce, Integrate and Pardot) to enable seamless data transfer, lead synchronization, and real-time campaign tracking.

Department: Informa TechTarget
Function: Marketing
Experience Level: Associate