Consumer & Household Panel Insights
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Job Description
About position
As an executive you will cooperate in the development of clients' commercial activities, understanding their business to analyze it, finding strategic areas of opportunity and insights to advise them according to their needs and objectives, ensuring customer satisfaction with effective and quality responses based on the solutions provided by NielsenIQ
Responsibilities
• Analyze and interpret Household Panel KPIs to identify consumer behavior trends, category dynamics, and growth opportunities for clients.
• Develop strategic recommendations based on household panel insights, including metrics such as penetration, purchase frequency, spend, loyalty, and shopper demographics.
• Translate complex consumer and market data into actionable business insights and clear client presentations.
• Support clients in understanding changes in shopper behavior and market performance through panel-based analysis.
• Integrate Household Panel data with other NielsenIQ solutions to provide a holistic view of market and consumer performance.
• Proactively identify business opportunities and potential risks by monitoring consumer trends and panel indicators.
Requirements
Function: General Business
Experience Level: Mid-Senior Level