Loyalty Marketing Specialist

• Manage and maintain accurate guest profiles, preferences, birthdays, anniversaries, and other relevant guest information.
• Ensure all guest and reservation data is complete, accurate, and updated in the system.
• Conduct daily checks and analysis of reservation activity, booking patterns, and guest information.
• Monitor booking sources and channels to support business and marketing reporting.
• Utilize guest data to develop personalized offers, promotions, and targeted marketing campaigns.
• Support the execution of newsletters, SMS campaigns, promotional emails, and guest communications.
• Collaborate with the Marketing team to improve guest engagement and campaign effectiveness.
• Identify and support upselling opportunities for events, experiences, and other relevant offerings.
• Support the development and management of guest loyalty and retention programs.
• Monitor loyalty program participation and recommend initiatives to increase repeat visits.
• Conduct competitor research on reservation systems, loyalty programs, and guest engagement strategies.
• Benchmark competitor practices and identify opportunities to improve the guest experience.
• Prepare regular reports on reservations, guest activity, loyalty performance, and marketing campaigns.
• Analyze guest and campaign data to identify trends, opportunities, and areas for improvement.
• Provide actionable insights and recommendations to management and the Marketing team to strengthen guest engagement, retention, and overall business performance.

Function: Other
Experience Level: Entry Level