Marketing Executive
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Job Description
Position Summary
The Marketing Executive is responsible for supporting the hotel’s marketing strategy by developing creative content, managing digital platforms, coordinating campaigns, and ensuring consistent brand visibility. This role plays a key part in driving revenue growth by enhancing the hotel’s online presence, promoting offers, and maintaining strong communication across internal and external channels.
Key Responsibilities
1. Digital Marketing & Social Media
- Manage all hotel social media accounts (Instagram, X, Facebook, TikTok, LinkedIn).
- Create engaging content, captions, and visuals that align with the hotel’s brand identity.
- Plan, schedule, and publish posts using marketing calendars.
- Monitor social media performance, insights, engagement, and respond to online inquiries.
- Coordinate with photographers/videographers for content production.
2. Website & Online Presence Management
- Ensure hotel website and landing pages are updated with accurate information, promotions, and visuals.
- Work with Revenue/Reservations team to promote room offers, packages, and events.
- Optimize online visibility through SEO, tagging, and content updates.
3. Campaign & Promotions Support
- Assist in planning and executing marketing campaigns for rooms, F&B; outlets, spa, events, and seasonal promotions.
- Coordinate with Sales, F&B;, and Events departments to collect information and materials.
- Track campaign performance and prepare reports.
4. Branding & Creative Support
- Maintain brand guidelines across all hotel materials.
- Assist in the creation of flyers, menus, brochures, digital banners, and presentations.
- Ensure all collaterals meet hotel brand standards and quality requirements.
5. Photography & Content Coordination
- Arrange and support photoshoots for property, events, F&B; items, and rooms.
- Select, edit, and organize content for marketing use.
6. Market Research & Competitor Analysis
- Monitor competitors’ marketing activities, promotions, and digital strategies.
- Provide recommendations to improve hotel positioning and visibility.
7. Reporting & Administration
- Prepare weekly and monthly marketing activity reports.
- Maintain marketing files, image libraries, brand assets, and digital records.
- Coordinate with external agencies, influencers, and media when required.
Requirements
Function: Sales
Experience Level: Executive