Monetization Strategy Manager
Job Description
This role will be based in New York or San Francisco.
At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team.
The LinkedIn Monetization Strategy team is looking for a Monetization Strategy Manager to accelerate growth and improve go-to-market strategy for LinkedIn's Online Subscriptions globally. This individual will work closely with leaders in our marketing, sales, finance, and product organizations to help craft new business models, define monetization strategies for new offerings, optimize packaging & pricing for existing products, and develop global processes to ensure successful pricing execution.
If you’re excited by driving growth through global, cross-business line, cross-channel and cross-product initiatives and want to be part of a company that is redefining how professionals succeed, we would love to talk to you.
LinkedIn embraces diversity, inclusion and belonging as a core tenet of our culture across the company globally. Diversity in all forms helps us move closer towards realizing LinkedIn’s vision of creating economic opportunity for every member of the global workforce.
Responsibilities
• Serve as the monetization strategy trusted advisor for a set of products and services across LinkedIn Consumer Subscriptions. You will lead 2-3 initiatives concurrently and work with cross-functional partners supporting the growth and development of initiatives.
• Partner with Product Management, Product Marketing and Strategic Finance to determine:
• Go-to-market and monetization strategies for next-generation of consumer subscription products as Premium rolls out new AI-based features and products
• Evolution of the current product portfolio, pricing and offers to accelerate growth in emerging markets and high growth segments
• Pricing and packaging strategy that best serves LinkedIn's member base across evolving audiences like Creators, Entrepreneurs, Thought Leaders and Gamers
• Leverage hypothesis-driven analyses to evaluate subscription pricing, packaging and member value opportunities.
• Build analytical models to inform, size and influence pricing strategy.
• Lead member research and large-scale quantitative customer studies using techniques including Max Diff, Conjoint, concept tests and pricing/value assessments.
• Partner with Commerce and Engineering teams to determine how to implement pricing & packaging changes in internal systems and processes.
• Develop process foundations to improve price governance, monitoring of price performance, execution, market validation, & decision making.
• Measure and track monetization performance to enable continuous improvements to our pricing and packaging.
• Evolve pricing and packaging to better align with member value and willingness-to-pay to encourage deeper engagement and retention.
• Drive recommendations and partner with stakeholders to turn opportunities into realized value by providing guidance and support throughout the go-to-market processes.
Requirements
Department: GBO
Function: Sales
Experience Level: Mid-Senior Level