Sr Manager, Product Marketing - CRM

What You'll Do 

This role is on Service CRM team with responsibilities including: 

GTM Activation 

• Partner with Sales, Demand Gen, and Field Marketing to make sure messaging actually travels — not just to decks, but to deals 

• Build launch plans and run them. Own the milestones, drive the cross-functional coordination, close out the execution 

• Identify gaps in how the field positions Service CRM and build the content and programs to close them 

Sales Enablement 

• Create the tools sellers use every day — pitch decks, talk tracks, battle cards, discovery frameworks, competitive objection handlers 

• Run enablement sessions that actually stick — live training, recorded content, whatever format gets adoption 

• Work closely with sales leadership and frontline reps to understand what's working in market and what's not 

Competitive Intelligence 

• Know how ServiceNow stacks up against the competition and the broader field across customer service and field service — and build content that arms sellers to win 

• Track market moves, synthesize what matters, and get it in front of the right people quickly 

Content & Programs 

• Build assets across the full funnel — thought leadership, event programs, customer stories, analyst materials 

• Prioritize ruthlessly. You'll have a lot on your plate; knowing what to say no to is as important as knowing what to build 

Messaging & Positioning 

• Build the narrative for how ServiceNow wins— from value proposition to competitive frame to category definition 

• Translate product capabilities into customer-facing messaging that lands with customer service and CX leaders, field service and operations executives, and the sellers who take it to market 

• Keep the message current as the product and competitive landscape evolve — this isn't a set-it-and-forget-it job

Function: Marketing
Experience Level: Not Applicable