Marketing Manager - LIONS Riyadh

The Marketing Manager designs and delivers critical aspects of the marketing strategy to achieve commercial objectives and revenue targets.  

Achieves this through delivery of the brand, accurate customer segmentation, data analytics, campaign planning and multi-channel optimisation. 

The Marketing Manager will play a key role in delivering high-impact campaigns for LIONS Riyadh, driving awareness, engagement, registrations and ticket sales across priority audience segments. 

The role combines strong digital and performance marketing capability with creative thinking, audience insight and an understanding of the marketing, media and creative industries. 

Working closely with the wider Marketing, Content, PR, Creative and Commercial teams, the Marketing Manager will help ensure campaigns are relevant, distinctive, data-led and aligned with the positioning and standards of LIONS Riyadh. 

KEY RESPONSIBILITIES: 

• Ownership and accountability for marketing campaigns, including planning, implementation, management and optimisation across inbound and outbound channels. 

• Deliver against agreed KPIs by driving traffic, engagement, leads, registrations and conversions 

• Develop and execute integrated campaigns for priority LIONS Riyadh audience segments, including CMOs, creative leaders, agencies, brands, media professionals, creators and emerging talent. 

• Understand audience digital behaviour through continual testing, reporting and campaign analysis. 

• Benchmark and set KPI targets to improve campaign performance. 

• Work with supporting agencies to develop and deliver paid campaign activity. 

• Measure and optimise paid marketing using analytics and campaign reporting tools. 

• Develop organic growth strategies across relevant stages of the audience journey. 

• Collaborate with Content and Creative teams to develop relevant and engaging marketing assets. 

• Manage and improve search performance, traffic, click-through rates and conversions. 

• Design and implement testing and optimisation strategies, including A/B testing, landing pages and CTAs. 

• Translate speakers, content, partnerships and Festival announcements into compelling audience campaigns. 

• Support campaign localisation across Saudi Arabia, the GCC and priority international markets. 

• Ensure creative output is consistent with LIONS Riyadh positioning and quality standards. 

LEADERSHIP 

• Work with line reports & marketing team to ensure successful delivery of marketing campaigns in line with agreed KPI’s, event and divisional strategy. 

• Line manages digital marketer/s in order to successfully implement campaign strategies. 

• Provide guidance, feedback and inspiration to line reports. 

• Champion strong creative execution, attention to detail and continuous improvement across campaigns. 

• Collaborate closely with Content, PR, Creative, Commercial and Operations teams to ensure joined-up campaign delivery 

ANALYSIS & INSIGHT 

• Monitor campaign performances by producing relevant and timely reports. 

• Recommend changes to campaign execution based on data insights. 

• Identify trends and insights, and optimize spend and performance based on the insights. 

• Share relevant insights with wider marketing team and senior management to drive revenues or pursue new opportunities. 

• Develop a clear understanding of audience motivations, behaviours and conversion barriers across key LIONS Riyadh segments. 

• Use insight to improve campaign messaging, creative, targeting and channel selection. 

• Track brand engagement and audience sentiment to identify opportunities to strengthen LIONS Riyadh relevance and reach. 

PLANNING & CAMPAIGN MANAGEMENT 

• Work with the Marketing team to plan campaigns that meet strategic objectives, including audience growth and commercial performance. 

• Monitor implementation plans and ensure adherence to deadlines, content calendars and budget trackers. 

• Support development and management of marketing budgets. 

• Manage campaign calendars around major LIONS Riyadh milestones including speaker announcements, content launches, partnerships, ticketing and Festival moments. 

• Coordinate integrated activity across paid, owned, earned, social, CRM and partner channels. 

• Ensure campaigns are delivered on time, on brand and against agreed performance targets. 

MARKETING EXECUTION 

• Identify target audiences and key segments. 

• Develop personas, value propositions and messaging for key segments. 

• Ensure timely and relevant communications are delivered through the most effective digital channels. 

• Create audience-specific messaging that reflects the interests and needs of senior industry leaders, agencies, creators and emerging talent. 

• Work with Creative teams and agencies to produce strong campaign assets across digital, social, CRM, web and other relevant channels. 

• Maintain and optimise database segmentation and personalisation. 

• Support social media planning and community engagement to build year-round relevance around LIONS Riyadh. 

• Monitor competitor activity, cultural trends and industry conversations to identify timely marketing opportunities.

Function: Marketing
Experience Level: Mid-Senior Level