Marketing Executive (Saudi National) - LIONS Riyadh

The Marketing Executive is responsible for planning and implementing marketing campaigns to achieve business targets and objectives.  

Working with the Marketing Manager, senior stakeholders and external vendors to support the overarching marketing strategy and commercial objectives through increased brand engagement.  

The Marketing Executive will support the delivery of creative, audience-led campaigns for LIONS Riyadh across digital, social, CRM, content and partner channels. 

The role will help bring the Festival to life through strong storytelling, relevant content and high-quality campaign execution, engaging audiences across Saudi Arabia, the GCC and international markets. 

This is a hands-on role for someone who is curious, creative and culturally aware, with a strong interest in marketing, media, advertising, creativity and emerging trends. 

 Key Responsibilities  

• Design and deliver targeted content across multiple platforms to increase audience engagement and retention. 

• Execute media plans and produce marketing communications materials using relevant visual assets and content. 

• Copywriting and content: create impactful, audience and insight-led content appropriate to each channel, with strong proofreading and attention to detail. 

• Support the execution of integrated campaigns across email, social media, digital, web, CRM and partner channels. 

• Turn LIONS Riyadh speakers, content, partnerships and Festival announcements into engaging campaign moments. 

• Support the development of audience-specific messaging for CMOs, creative leaders, agencies, brands, creators and emerging talent. 

• Employ a metrics-driven approach to outbound activity and demonstrate a strong understanding of the importance of data. 

• Track campaign performance, engagement and conversion and use insights to improve future activity. 

• Conduct market research to understand audiences, competitors and market trends, with particular focus on customer insight and experience. 

• Monitor creative, media, marketing and cultural trends to identify relevant content and campaign opportunities for LIONS Riyadh. 

• Build positive relationships with internal colleagues, agencies, partners and external stakeholders. 

• Work closely with Marketing, Content, PR, Creative and Commercial teams to support joined-up campaign delivery. 

• Maintain strong consistency across LIONS Riyadh messaging, tone of voice and campaign assets. 

• Support social media and community engagement activity before, during and after the Festival. 

• Assist with onsite marketing activity and real-time content during LIONS Riyadh where required.

Function: Marketing
Experience Level: Executive