Digital Panel Engagement Specialist

Social Media Coordination

• Coordinate Media Measurement Operations' social media activities across local markets.
• Maintain governance, processes, and best practices for Operations' social media presence.
• Support local teams in implementing social media initiatives while allowing for local market requirements.
• Coordinate KPI reporting to monitor engagement, reach, audience growth, and campaign performance.
• Identify and share successful approaches and best practices across markets.
Digital Presence Coordination

• Coordinate the Operations section of the Media Measurement website, ensuring content remains relevant, accurate, and up to date for current and prospective panelists.
• Coordinate the development and maintenance of Operations-owned digital content across websites, portals, and social media channels.
• Support search engine optimization initiatives by aligning website, portal, and social media content with agreed global guidelines.
• Coordinate editorial planning, content governance, and digital asset management for Operations-owned communication.
Cross-functional Coordination

• Act as the interface between Local Operations, Commercial, Marketing, and other stakeholders involved in digital communication.
• Coordinate digital initiatives across countries, ensuring clear communication, responsibilities, and timelines.
• Support the evaluation and implementation of tools for digital communication and online engagement.
• Facilitate knowledge sharing and promote consistent approaches across international markets.

Function: General Business
Experience Level: Mid-Senior Level