Sr CRM Account Executive - Federal Civilian

Senior Account Executive, Federal CRM & AI

Do you have 7+ years of experience selling front-office transformation into complex, mission-driven public sector organizations? Are you ready to drive adoption of next-generation CRM and AI-powered workflow solutions across federal civilian agencies?

ServiceNow is looking for a seasoned Federal CRM Account Executive to bring deep public sector knowledge and a proven sales record within large federal departments. You will play a central role in growing the market success of ServiceNow’s CRM and AI products, positioning them as the foundation for digital transformation across the federal enterprise.

Our CRM products are built on the market-leading Now Platform, giving agencies a single, intelligent source of truth. This unified approach supports mission-critical, citizen-facing processes, from benefits and grants management to constituent inquiries, case management, and service delivery, so agencies can execute with consistent data, predictive AI, and greater operational efficiency.

What You Will Drive: CRM & AI for Mission Outcomes

Your focus will be on converting agency complexity into measurable mission value:

• Federal Civilian Territory Strategy & Execution:• Account Management: Develop and execute a territory strategy across DOT, GSA, USDA, and Education, focused on high-value use cases such as citizen experience, intelligent service operations, and program delivery. Provide agency-specific input during account planning so target accounts and use cases align with the mission ROI of our AI-driven CRM solutions.
• Target & Validate AI/CRM Opportunities: Prospect and grow pipeline in greenfield agency programs and expand existing CRM footprints through consultative selling, including Executive Briefings, Discovery Workshops, and Use Case Pilots.
• Champion Transformational Value: Partner with account teams, systems integrators, and resellers to close net-new opportunities that help agency leaders improve program efficiency and the citizen experience.

• Sales & Team Enablement:• Act as the Federal CRM Authority: Serve as the primary expert for federal CRM within your territory. You and your Solution Consultants will spearhead net-new initiatives and work closely with core account teams to drive front-office transformation across a broad civilian footprint.
• Accelerate Sales Cycles: Act as both player and coach, leading net-new opportunities while enabling Account Executives and Sales Development teams with foundational and advanced knowledge to identify, qualify, and accelerate CRM opportunities across agency accounts.

Department: Sales
Experience Level: Mid-Senior Level