Business Development Representative

Talan

full-time mid Toronto, ON, Canada · More jobs in Toronto, Ontario, Canada Remote

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Job Description

Reporting to BDR manager and part of the marketing team, the Business Development Representative will play a strategic role in initiating discussions with potential clients through multi-channel prospecting activities (cold calling, emails, LinkedIn) to generate qualified opportunities for Account Managers.

As an autonomous professional, you are the initial ambassador of Talan's expertise in the market. Your perseverance and active listening skills will transform cold leads into qualified appointments, ensuring pipeline creation and continuous growth of our business units in Canada and United States.

Your mission involves:

Business Development

• Conduct multi-channel prospecting activities, including cold calls to targeted clients in Quebec and Canada, to generate interest in Talan's offerings.
• Identify, qualify, and track sales leads according to established ICP criteria
• Schedule qualified appointments for Sales teams, building an maintaining a consistent and healthy pipeline
• Participate into business events in North America to represent Talan and build relationships with potential customers
Operational Excellence and Priority Management

• Maintain a high level of daily and weekly activities to meet lead generation objectives, utilizing automation and prospecting tools (LinkedIn SalesNavigator, Zoominfo).
• Ensure the CRM (Salesforce or equivalent) is kept up-to-date and maintain quality data, and provide regular reporting on campaign performance.
Customer Orientation and Knowledge Sharing

• Adapt messaging and communication based on the interlocutor and strategic information gathered (active listening) to maximize conversion rates.
• Contribute to campaign effectiveness by suggesting innovative ideas and participating in the development of GTM strategies, call scripts, and email templates.
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