Channel Program Manager
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Job Description
About the role
The Channel Program Manager is accountable for driving profitable growth in the channel by collaborating and aligning with Product Management (PM), Sales, and Marketing Communication to lead the implementation of the channel strategy and channel programs. They will maximize profitable growth with channel partners, in line with strategies of the LPM business and own the execution of the strategies related to our channel IL activation.
Key Responsibilities
This position is based on-site/hybrid in Mentor, Ohio.
• Drive results and performance by building and executing short and long-term strategies for the ADLink partner program, including customer onboarding and membership expansion.
• Assist in negotiating, managing, and implementing distribution agreements, rebate contracts, pricing programs, and optimum product positioning within target accounts.
• Lead MDF and co-marketing decisions with channel partners, managing MDF spend and developing detailed annual budgets linked to revenue growth and customer loyalty.
• Plan, implement, and track channel marketing strategies and communications in close cooperation with sales, product management, and marketing communications teams.
• Manage and convert intelligent label (IL) opportunities into sales resources, launch/manage the PRM tool, and incorporate channel partner insights to refine commercialization.
Requirements
Department: Marketing
Experience Level: Associate