Senior Manager, Digital Marketing Lead

Renesas Electronics is looking for a Senior Manager, Digital Marketing Lead, to manage our qualified marketing lead program and serve as the primary point of contact for Sales leadership. This role focuses on developing Lead Management strategy, overseeing the marketing lead qualification process, and the tracking and reporting of qualified leads, customer opportunities and design-ins. The ideal candidate will have a four-year degree in Marketing, Communications, or a related Business field, experience working with the Sales function and managing a global team. 

Key responsibilities: 

• Direct Lead management operations and strategy 

• Manage global team of Lead experts 

• Maintain cross-functional partnership with Sales function 

• Partner with platform architects to optimize workflows that automate lead qualification, lead enrichment, and lead routing and nurturing, surfacing high-value customer engagement to Sales 

• Drive program roadmap, including optimizations and AI enhancements 

• Develop programs to incentivize Sales to follow up on Leads 

• Track and analyze lead quality and conversion metrics, assess pipeline impact, and recommend data-driven improvements 

• Schedule regular updates for Sales leadership to report on trends and results.

Function: Engineering
Experience Level: Mid-Senior Level