Sr Staff Engineer, Product Marketing

• Own the Taiwan regional marketing strategy, business plan, opportunity pipeline, and revenue-growth initiatives for Edge AI PMIC, BBU, and BMIC portfolios.
• Develop market segmentation, target-account priorities, TAM/SAM/SOM assessments, revenue forecasts, and multi-year design-win plans for Taiwan customers and ecosystem partners.
• Build executive and working-level relationships with OEMs, ODMs, server manufacturers, battery-pack makers, board and module suppliers, data-center power partners, processor vendors, and other strategic accounts.
• Drive customer discovery for Edge AI power trees, high-current processor rails, battery monitoring and protection, backup-power architectures, and rack- or system-level energy-storage requirements.
• Translate customer requirements into product definitions, roadmap priorities, reference designs, ecosystem partnerships, pricing assumptions, and investment business cases.
• Develop clear positioning and value propositions for PMIC, BMIC, BBU, and complete system solutions, including efficiency, transient response, telemetry, safety, reliability, scalability, solution size, and total cost of ownership.
• Partner with Sales and Field Applications Engineering on account strategy, opportunity qualification, technical promotion, sampling, pricing, qualification, and design-win conversion.
• Lead regional product introductions, customer workshops, architecture reviews, roadmap discussions, competitive benchmarking, and demand-generation activities.
• Manage business and program reviews covering funnel quality, design-win milestones, forecast, pricing, gross margin, supply readiness, qualification status, and production ramp.
• Monitor competitor products, platform transitions, customer sourcing strategies, battery and power-architecture trends, and regional ecosystem developments; provide actionable recommendations to global leadership.
• Coordinate with global Product Marketing, Engineering, Systems, Applications, Quality, Operations, Finance, and Supply Chain teams to resolve execution gaps and accelerate revenue realization.
• Identify opportunities to combine Renesas PMICs, BMICs, MCUs/MPUs, connectivity, sensing, and power devices into differentiated winning combinations and reference platforms.
• Represent Taiwan customer and market priorities in global portfolio planning, product roadmap reviews, and new-product investment decisions.

Function: Manufacturing
Experience Level: Mid-Senior Level