Business Development Analyst Internship
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Job Description
This role is based in our Amsterdam, Netherlands Office.
What you’ll do (60%): Retention & Customer Insight
• Net new retention: Build a churn-risk score for first-year exhibitors and sponsors; flag at-risk accounts to Sales before rebooking opens.
• Customer journey: Help us mapping the ‘net new’ customer journey end to end, from contract to rebook; find the drop-off points and propose fixes.
• Churn & rebook insights: Analyse why customers stay or leave; turn findings into a monthly insight pack for BD and Sales leadership.
• Sales process & CRM: Improve Salesforce data quality, pipeline hygiene and conversion reporting (together with Sales Ops).
What you’ll do (40%): Process & Digital Enablement
• Communication streamlining: Audit pre, during and post-event customer comms with Commercial Marketing; cut duplication and sharpen the message.
• Ancillary web development: Support content, data and testing for customer-facing digital products and pages (with Commercial Marketing).
• Event-led BD: Support the CPHI Frankfurt 2027 sales cycle with account research, outreach lists and follow-up analytics.
Key Priorities
Help us build the net new retention model
• 100% of net new accounts risk-scored; at-risk list with Sales before rebooking opens
Help us map the net new customer journey
• Top drop-off points identified, with fixes agreed with Commercial Marketing
Streamline customer communications
• One customer comms calendar; fewer, sharper touchpoints per account
Deliver the ancillary web priorities
• Priority pages and digital products live, together with Commercial Marketing
Requirements
Function: Business Development
Experience Level: Internship