Now on Now Go To Market Sr. Manager
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Job Description
Key Responsibilities
Drive Now on Now GTM execution and field activation, expanding how ServiceNow’s Customer Zero story is embedded across Executive Briefing Centers (EBCs), strategic customer engagements, workshops, industry events, webinars, and other high-impact GTM motions.
Design and execute scalable GTM motions that increase customer engagement with Now on Now, building strong partnerships across Sales, Solution Consulting, Global Solutions, Marketing, Customer Success, and other GTM organizations.
Create demand for Now on Now engagements by proactively identifying opportunities where ServiceNow’s internal transformation, innovation, and business outcomes can help advance strategic customer conversations.
Build and activate a strong practitioner and executive community, enabling ServiceNow leaders and subject-matter experts to effectively share how ServiceNow uses its own platform, AI capabilities, and workflows to transform the business.
Translate ServiceNow’s Customer Zero experience into compelling customer stories, connecting our internal use of ServiceNow products and AI to customer priorities, business challenges, measurable outcomes, and strategic transformation opportunities.
Partner with Digital Technology and solution teams to maintain a strong understanding of the ServiceNow product portfolio and identify new Customer Zero stories as capabilities are deployed internally.
Orchestrate high-impact customer engagements, bringing together the right executives, practitioners, content, demonstrations, and proof points based on the customer's priorities and stage in the sales cycle.
Develop reusable GTM assets and enablement that allow Sales, Solution Consulting, and other field teams to more easily incorporate Now on Now into customer conversations.
Use engagement and customer-demand data to identify trends and opportunities, including emerging solution areas, customer priorities, practitioner demand, and opportunities to scale successful engagement patterns.
Track and communicate the business impact of Now on Now, developing dashboards and executive insights around engagement volume, customer demand, practitioner activation, strategic account penetration, and influenced business outcomes.
Continuously improve the Now on Now engagement model, removing friction, simplifying how field teams access Customer Zero expertise, and developing scalable approaches that increase the program's reach and impact.
Requirements
Department: Customer Excellence HQ
Function: Information Technology
Experience Level: Not Applicable