Executive or Senior Executive – Performance Marketing - Mulund

Executive or Senior Executive – Performance Marketing (1 Position)
Purpose of the RoleTo drive customer acquisition, revenue growth, and return on ad spend (ROAS) through data-driven performance marketing strategies across Google and Meta platforms, with a primary focus on the US and International markets.
Key Responsibilities- Plan, execute, and optimize high-performing paid campaigns across Google Ads (Search, Shopping, Performance Max, Display, and YouTube) and Meta Ads (Facebook & Instagram).- Manage and scale performance marketing campaigns targeting the US and International markets, ensuring optimal budget allocation and ROI.- Set up, manage, and optimize Google Merchant Center, including product feed management, diagnostics, and Shopping Ads.- Monitor and improve key performance metrics, including ROAS, CPA, CAC, CTR, CPC, and conversion rates.- Conduct A/B testing on creatives, audiences, ad copies, and landing pages to improve campaign performance.- Implement and manage UTM tracking, conversion tracking, and attribution models using Google Analytics, Google Tag Manager, and Meta Pixel.- Optimize landing pages and conversion funnels to maximize lead generation and e-commerce sales.- Analyze customer journeys and campaign performance to identify growth opportunities and improve conversion rates.- Collaborate with creative, content, website, and product teams to develop high-converting campaigns.- Prepare regular performance reports with actionable insights and recommendations for continuous optimization.- Stay updated with the latest Google Ads, Meta Ads, and e-commerce advertising best practices.
Required Skills- 2–4 years of hands-on experience in Performance Marketing, preferably in an e-commerce/D2C field.- Proven expertise in managing and optimizing Google Ads and Meta Ads campaigns for the US and International markets.- Strong experience with Google Merchant Center, including product feed management, Shopping Ads, and Performance Max campaigns.- Hands-on experience with Shopify and its integration with Google Merchant Center and Meta Commerce Manager.- Strong knowledge of A/B testing, campaign experimentation, and conversion rate optimization (CRO).- Experience with UTM tracking, Google Analytics 4 (GA4), Google Tag Manager (GTM), and Meta Pixel.- Understanding of marketing attribution, funnel analysis, and customer journey mapping.- Experience with marketing automation tools and CRM integrations is preferred.- Strong analytical and problem-solving skills with the ability to derive actionable insights from campaign data.- Excellent communication, stakeholder management, and project coordination skills.

Department: D2C'
Experience: 2-4
Posted: 2026-07-17T04:41:14.63Z