Customer Proposition Development Manager, APAC

This role focuses on developing and testing new commercial models for the APAC market, specifically targeting customer segments not currently served by existing commercial models. The position is accountable for systematically developing, testing, and planning the scale-up of propositions that will drive sustainable revenue and profit growth from APAC customers.

Additionally, this role will lead special projects that support editorial excellence and strengthen academic partnerships within the publishing industry, ensuring T&F; maintains its position as a trusted partner to the academic community across the APAC region.

Reporting directly to the SVP Asia Pacific, with a dotted line to the VP Academic Partnerships, and based in Singapore, this role will blend strategic, commercial, financial, technology, and marketing insight with direct customer engagement to understand regional needs and drive revenue growth across the Asia Pacific addressable market.

Closing Date: Applications will close on 31st October 2026

Applications are shortlisted on a rolling basis, and we will be interviewing alongside advertising. We therefore encourage you to apply at the earliest opportunity.

What you will be doing: 

Market Analysis & Customer Insight

• Systematically review B2B customer groups in the APAC region not currently served well by existing commercial models
• Prioritize customer segments for investigation in conjunction with the SVP Asia Pacific, VP Academic Partnerships and regional leadership teams
• Engage directly with representative samples of prioritized groups to understand their perception of value, impact, willingness to pay, and view of T&F;'s products and services
• Combine customer insight with APAC market research to provide comprehensive views of regional opportunities
Proposition Development

• Work with regional Commercial, Marketing, Editorial and Central Finance teams, as well as the Technology team where relevant, to design specific propositions for APAC customers
• Ensure propositions meet customer needs in a profitable and scalable way for the region
• Develop business cases that demonstrate potential for sustainable revenue streams in our Asia Pacific market
Implementation & Testing

• Deploy propositions to pilot groups within APAC, then to wider beta testing groups, and subsequently to all customers in the segment
• Work with regional Commercial and Marketing teams, and with outsourced resources like telesales/telemarketing teams or commercial partnerships
• Manage and deliver agreed outcomes and regional targets
APAC Special Projects

• Support the development of regional content strategies that align with academic priorities and emerging research trends in APAC
• Facilitate knowledge exchange programs, workshops, and events that position T&F; as a thought leader and trusted partner in the academic community
• Identify opportunities for collaborative publishing initiatives, open access models, and innovative content formats that serve the evolving needs of APAC researchers and institutions
• Work with editorial teams to pilot new workflows, technologies, or processes that improve efficiency and author/editor experience
Stakeholder Management

• Ensure the SVP Asia Pacific, VP Academic Partnerships and relevant leadership teams remain informed and aligned with prioritization and outcomes
• Enable successful revenue streams to transition to teams that will permanently be responsible for the revenue as they scale up
• Collaborate across APAC regions and functions to drive proposition success
• Build and maintain strong relationships with key academic stakeholders, including university leadership, research administrators, and scholarly society representatives

Function: Sales
Experience Level: Mid-Senior Level