Website Senior Strategist - Global Marketing

We are looking for a Global Website Strategist to support the day-to-day management, optimization and continuous improvement of IFS websites. This role combines hands-on website content editing and publishing with conversion rate optimization, website personalization and performance-led improvement activities.

This role sits within Global Digital Marketing. The role will work closely with Website Operations, Web Delivery, Content Strategy, SEO, AEO, Paid Media and Marketing Intelligence colleagues to ensure IFS.com delivers high-quality, measurable customer experiences that support business growth objectives.

This role is ideal for someone who enjoys a blend of practical website management and continuous optimization. The successful candidate will be detail-oriented, data-curious and comfortable working in a fast-moving digital environment, with the ability to turn website performance insight into clear recommendations and practical improvements.

Success Measures

• Website content delivered accurately on schedule and in line with brand, accessibility, governance and SEO standards.
• Improved website engagement, conversion and user experience metrics through practical optimization and personalization activity.
• Timely and accurate monthly Digital KPI updates for the Global Marketing Team reporting framework.
• Clear monthly performance narrative delivered to feed into the GMT tracker, highlighting trends, risks, opportunities and recommended actions.
• Increased use of data and performance insight to inform website, content and user journey decisions.
• Positive stakeholder feedback across Digital, Marketing, Web Delivery and Marketing Intelligence teams.
• Effective collaboration with Website Content Operations, Harte Hanks and other content partners to improve publishing throughput and quality.
 

Essential Duties and Accountabilities

Website Content Management & Publishing

• Build, edit and publish website content using Sitecore and other digital platforms.
• Manage website content updates, maintenance activities and publishing requests across IFS.com and related digital properties.
• Ensure all published content adheres to brand, accessibility, governance and SEO standards.
• Perform content quality assurance and validation prior to publication.
• Work alongside Website Operations, web editors and offshore content partners to deliver content efficiently and accurately.
• Support content workflows, publishing schedules and operational SLAs.
• Troubleshoot content-related issues and coordinate resolution with relevant stakeholders.
• Contribute to process improvements that increase publishing efficiency, consistency and quality.
• Support implementation of website content improvements identified through optimization activity.
Website Optimization & Personalization

• Support the execution of website personalization initiatives across key audience journeys.
• Assist in the delivery of CRO programmes, experimentation and A/B testing activities.
• Build and deploy personalized website experiences and content variants where required.
• Monitor optimization activity and recommend improvements based on user behaviour and performance data.
• Work with SEO, Content, Paid Media and Campaign teams to improve conversion performance and user journeys.
• Help identify opportunities to improve engagement, form conversion and customer experience across IFS.com.
• Support optimization initiatives that contribute to pipeline generation and business growth.
Website Performance, Reporting & Insight

• Own the monthly collection, review and interpretation of key website and digital performance metrics.
• Maintain and monitor agreed Digital KPIs within the Global Marketing Team reporting framework.
• Produce monthly website and digital performance commentary, highlighting key trends, successes, risks and optimization opportunities.
• Act as the Digital team's primary contributor to monthly GMT reporting updates and performance trackers.
• Ensure KPI updates and supporting narrative are submitted accurately and on time.
• Work closely with Marketing Intelligence to validate data and understand performance trends.
• Translate website performance data into actionable recommendations for content, personalization and user experience improvements.
• Support quarterly business reviews and planning activities with clear insight-led reporting.
• Escalate significant performance risks, data quality concerns or reporting gaps where appropriate.
• Champion data-driven decision-making across the Digital team.
Cross-Functional Collaboration

• Work closely with Digital Experience & Operations, Website Operations, Web Delivery, Content Strategy, SEO, AEO, Paid Media and Marketing Intelligence colleagues.
• Partner with Website Operations and Harte Hanks to support editing throughput and quality standards.
• Collaborate with Web Delivery colleagues where content, QA or optimization work has sprint or release dependencies.
• Support stakeholders with clear guidance on content readiness, publishing requirements and optimization opportunities.
• Use AI tools where appropriate to improve quality, speed, reporting narrative and operational efficiency.

Department: Marketing
Experience Level: Mid-Senior Level