Analyst, Qualitative Research
Job Description
NielsenIQ’s Consumer Insights practice specialises in designing tailored research solutions to solve complex business problems. As a part of the Consumer Insights team, you will be working with some of Taiwan’s biggest brands to make an impact across a diverse range of industries, including: FMCG, retail, automotive and more. In your role, you will manage bespoke research projects spanning a wide variety of research approaches – ranging from traditional research methodologies through to using next-generation research tools. You will also conduct research covering key strategic areas, such as brand and advertising, customer experience and pure customised-research.
At NielsenIQ, you will also have our wide product portfolio and data sets at your fingertips that can be used to provide a comprehensive view of how consumers think and how they behave. If you have a passion and curiosity for consumer insights, an aptitude for problem solving, and a desire to expand your analytical skills, then we would love to hear from you!
RESPONSIBILITIES
• Assist senior staff in conducting research studies, from design, execution, moderation, analysis, charting and presentation to client servicing
• To collect, document, and conduct thematic analysis of qualitative data, transforming insights into compelling narratives/ stories
• Collaborate with senior staff in preparing and delivering quotations and proposals, and handling client requests under their supervision.
• Provide prompt delivery of service and work closely with the team to offer total client service and solutions
• Maintain an accurate, complete, up-to-date and insightful client business profiles (especially repeated clients) to be shared with seniors after one year
Requirements
Function: Analyst
Experience Level: Entry Level