Analytics and Activation Sales Specialist

This role sits at the intersection of domain expertise and commercial impact – driving the growth of analytics and activation practice while being anchored in research thinking and conceptualizing/modifying solutions to address client's business problem.

Responsibilities

1) Solution Ownership and Commercial Growth 

Accountable for A&A; portfolio including Route to Market, RTM (Distribution Optimization, Market Prioritization, Precision Areas/Grids, Store Clustering etc.) and Revenue Growth Management, RGM (including Line and price optimizer, Bases Price Advisor, Pricing Conjoint and Custom PnP)

Work closely with India SAI sales team and EEMEA practice area experts to define outreach for the above:

• Identify the solutions with the highest revenue opportunity 
• Ensure India needs are met in product development & marketing roadmap 
• Provide India team the visibility to product plans and timelines 
• Providing necessary training to the commercial team to enable strong client engagement across RTM and RGM solutions.  
2)  Solution Enablement  

Build a strong India community around A&A; solutions’ portfolio:

• A community that is formed with Sales & Delivery teams  
• Share best practices from A&A; teams in other markets or best practices followed across clients within India
• Create and maintain central repository to enable the community
Partner with the India A&A; practice leader to build and execute the Go-to Market plans for A&A; solutions under remit: 

• Campaign calendar (including client roadshows / outreach) & content  
• Commercial Decks / Proposal Decks 
• Solution One pagers/Flyers
• Create and coordinate Thought Leadership, Webinars and Industry Events (with Inside Sales support) 
• Product kit adaptation to India: Rate cards, Commercial Policies and Discounts, Communication kit (one-pagers, detailed product presentation etc). 
Ensure that India Client business partners are enabled with best-in-class training materials:  

• Ensure sales decks & ‘pitch perfect’ examples are available  
• Develop automated gift of content (in partnership with Inside Sales) 
• Execute and coordinate the training plan
Connect with account leads and Practice counterparts in other countries to identify opportunities to apply in India

3) How to Operate? 

This is a individual contributor role and reports to India A&A; Practice leader. The role requires strong alignment with commercial leaders in India and Regional Practice leaders in EEMEA:  

• Connect with client business partners in India to define prioritizations (if necessary), clients to focus upon, new logos to pitch and critical pitches to lead and lend support on
• Accountable for new product activation
• Partner with account teams on strategic client engagements, bringing in solution expertise, shaping proposals and leading key pitches where required
• Lead / heavy support to major RFPs
• Proposal writing for inbound briefs and supporting the Vertical/client sellers
• Continuous support to India sales teams in the definition of the best solution for client specific needs – Where to pitch what and how
• Identify white space in the portfolio / unmet client needs 
4) Financial Management

• Drive business performance across revenue, pipeline development and solution adoption metrics
• Monitor the actual financial performance against budget/forecast and ensure the implementation of actions that will lead to the achievement of the targets

Function: General Business
Experience Level: Mid-Senior Level