Sales Business Analyst

Job Purpose: Serve as a key business analyst supporting the design and delivery of global sales systems and processes. This role is accountable for translating business needs into detailed system requirements, epics, user stories, and use cases. The analyst will work closely with Sales, IT, and cross-functional teams to ensure that platform enhancements and new capabilities are well-defined, prioritised, and aligned to business goals. 

Principal Accountabilities 

• Requirements Gathering & Analysis: Lead discovery sessions with stakeholders to understand business needs and translate them into clear, actionable system requirements. 

• Process Design & Documentation: Map current and future state sales processes, identifying gaps and opportunities for simplification and automation. 

• User Stories & Epics: Write high-quality epics, user stories, and acceptance criteria to support Agile delivery, ensuring traceability from business need to technical implementation. 

• Use Case Development: Create detailed use cases and process flows to support solution design and user experience improvements. 

• Backlog Management: Partner with Product Owners and IT to manage the backlog, prioritise features, and support sprint planning and refinement sessions. 

• Testing & Validation: Support UAT planning and execution, ensuring that delivered functionality meets business requirements and is fit for purpose. 

• Stakeholder Engagement: Act as a liaison between business users and technical teams, ensuring alignment and shared understanding throughout the delivery lifecycle. 

Measures of Success 

• High-quality, complete, and timely documentation of business requirements and user stories 

• Strong alignment between business needs and delivered system capabilities 

• Improved process efficiency and user satisfaction with sales platforms 

• Reduced rework and change requests due to clear and validated requirements 

• Effective collaboration across business and technical teams

Job Purpose: Serve as a key business analyst supporting the design and delivery of global sales systems and processes. This role is accountable for translating business needs into detailed system requirements, epics, user stories, and use cases. The analyst will work closely with Sales, IT, and cross-functional teams to ensure that platform enhancements and new capabilities are well-defined, prioritised, and aligned to business goals. 

Principal Accountabilities 

• Requirements Gathering & Analysis: Lead discovery sessions with stakeholders to understand business needs and translate them into clear, actionable system requirements. 

• Process Design & Documentation: Map current and future state sales processes, identifying gaps and opportunities for simplification and automation. 

• User Stories & Epics: Write high-quality epics, user stories, and acceptance criteria to support Agile delivery, ensuring traceability from business need to technical implementation. 

• Use Case Development: Create detailed use cases and process flows to support solution design and user experience improvements. 

• Backlog Management: Partner with Product Owners and IT to manage the backlog, prioritise features, and support sprint planning and refinement sessions. 

• Testing & Validation: Support UAT planning and execution, ensuring that delivered functionality meets business requirements and is fit for purpose. 

• Stakeholder Engagement: Act as a liaison between business users and technical teams, ensuring alignment and shared understanding throughout the delivery lifecycle. 

Measures of Success 

• High-quality, complete, and timely documentation of business requirements and user stories 

• Strong alignment between business needs and delivered system capabilities 

• Improved process efficiency and user satisfaction with sales platforms 

• Reduced rework and change requests due to clear and validated requirements 

• Effective collaboration across business and technical teams

Function: General Business
Experience Level: Mid-Senior Level