Assistant Manager, Driver Acquisition Strategy

Get to know the Role:

You will be leading and managing overall acquisition related operations in the Driver Acquisition Team.

• Manage and lead end-to-end driver acquisition activities (strategy conceptualization, lead generation, planning, ground execution, and activation).
• Build driver onboarding lifecycle -- from pre-onboarding to driver activation.
• Lead strategic discussions with internal and external partners.
• Ensure that driver acquisition journey and training methods are clear and concise, thus resulting in partner-riders that are well educated in the system.
• Conduct results analysis, process improvement, and tracking and compiling acquisition results trends for high impact strategic topics.
• Advise each department head on implementation of new processes and provide timely updates to senior management (e.g. strategic analysis, project updates, etc).
• Act as liaison with other teams such as brand marketing, local marketing, engagement marketing, etc to identify opportunities for collaborative wins.
• Work with the analytics team to build a monitoring system for funnel performance, lead quality, and demographic mix.
• Manage direct reports KPI and performance.
 

The day-to-day activities:

• Work with internal and external stakeholders to reach driver acquisition and activation targets.
• Meet with other departments/business verticals to report current performance and acquisition results.
• Define and regularly update team KPI.
• Create end-of-week reports.
• Conceptualize and execute regular acquisition campaigns.
• Support on-ground acquisition activities and work with external vendors to plan and execute acquisition events.
• Lead strategic discussion with internal and external business verticals.
• Create and update acquisition dashboard and database.

Function: Sales
Experience Level: Associate